Protect your brand — and consumers — from counterfeits while delivering the experiences sophisticated consumers now expect, before, during and after the sale
Provide a story for everything consumers touch by turning your products into a personalized, 1:1 communications channel using connecting technologies like NFC and QR
Instill confidence in the authenticity of products and identify counterfeits
Go circular and get consumers involved in sustainability efforts
Extend your relationship beyond the sale and add value for loyal buyers
Ensure brand confidence across sales channels with product authentication
Secure your supply chain with gray-market diversion detection
Protect your brand from counterfeit returns
Explain product provenance: where it’s from, how it’s made and why that matters to consumers
Impress consumers with premium customer service by always being just a tap or scan away
Deliver dynamic content based on location, time of day, user behavior and more with Digital Product IDs; no app required
Reduce, Reuse, Recycle - Smart products enable new possibilities for the future of retail
Empower secondary sales and acquire new customers along the way
Be transparent - Inform consumers on sourcing, materials and labor practices at the item level
Empower products to become your new direct-to-consumer sales channel
Increase sales with tap-to-purchase, exclusive product drops and upsell recommendations
Build a community of influential sellers with peer-to-peer commerce
We provide brands with the tools they need create dynamic, personalized experiences at scale.
Digitalize products with connecting technologies like QR or NFC
Build and deploy dynamic experiences with the Experience Studio
Measure interactions and evaluate KPIs throughout the product lifecycle
Interacting with smart products is easy.
Tap or scan the digitalized product with a phone
Experience launches automatically — no app required
Enjoy a digital experience personalized to you
Embed NFC directly into products, including:
Handbags
Jackets
Shoes & Accessories
Surprise and delight consumers with smart product experiences that blur the line between physical and digital.
Add NFC and QR to reach consumers wherever they are
Premium Product Packaging
Interactive Shipping Boxes
Hangtags & Labels
Keep design clean and clutter free while still engaging consumers with the information they need.
See how these luxury brands are using Blue Bite to defend against counterfeiting, improve their consumer experience and add product value
