McKinsey says brands should define the role of DTC strategy one of four ways: insight and innovation, a platform to control user experience, an omnichannel sales and marketing engine, or a sales driver.
But brands don’t have to choose. Product Commerce delivers all four.
Product Commerce drives sales by transforming your product itself into a sales channel. Consumers scan a connecting technology (like QR or NFC) on the product with their phone, launching an item-specific, dynamic digital experience that encourages reorders, related purchases, resell opportunities and even peer-to-peer selling.
Drive sales by meeting the consumer where they are — using the product in hand — with simple and relevant ways to stay connected and buy more.
Create a more successful way to sell with a one-tap, hyper-relevant purchasing environment.
Fully control your branding and user experience in this new channel.
Complement your current retail and ecommerce channels with additional DTC sales and marketing strategies — made easy with Product Commerce.
Receive real-time product and sales insights directly from consumers — no more reliance on third-party data.
Inspire loyalty and repeat sales with a sales channel that connects your brand directly with consumers and the data and information they provide.
Know your customers — and how to sell to them — better than ever before with first party data delivered directly to your CRM.
Build brand loyalty unavailable through retailers with item-specific, completely brand-owned digital experiences.
Meet the expectations of the two-thirds of consumers that expect to be directly connected to the brands they buy from — even if the original purchase was made through a retailer.
Create personalized, relevant offers through the use of product analytics to know how consumers use (and purchase) products at the item level.
Building Blue Bite Smart Experiences that drive more sales doesn’t require an IT department, coding or weeks of development.
Dynamic consumer experiences are just a drag-and-drop away with the Blue Bite Experience Studio.
Easily build mobile experiences that work across devices without writing a single line of code.
Get up and running quickly with templates built from best practices discovered throughout our 14 year history in the field.
Access powerful UI components to easily tell your brand story.
Leverage existing data from 3rd party CMS, CRM and PIM systems.
Implement form entry to capture leads, registrations and more across sales channels and directly to your CRM.
Manage all of your objects all in one place with the Blue Bite Dashboard.
Manage product attributes at the SKU or item level.
Leverage powerful logic to deliver content based on consumer, product, location, time, device and more.
Provide Authentication and Tamper-Detection to give consumers confidence and peace of mind.
Create a smarter supply chain with end-to-end traceability.
Understand customer needs with real-time analytics and customizable visualizations.
Our team of experts has more than 15 years experience enabling tens of millions of objects for some of the worlds largest brands. We’ll help you transform your packaging into dynamic experiences that drive long-term value, starting today.
See what our customers have built on Blue Bite
Schedule a meeting to talk with one of our experts about your products, brand and what you are looking to achieve.
You Will Get:
A 30-minute consultation with one of our experts
A comprehensive ROI analysis based on your objectives, products and technologies
A customized success plan based on your specific products, customers and goals