Connecting brands and consumers through products®

Transform products into a digital platform that engages consumers in ways current channels cannot

Build Your Brand

Turn Products into a platform

Engage consumers throughout the entire product lifecycle to protect your brand, tell your story and enable new product commerce opportunities

Protect Brand and Consumers

Identify counterfeits and instill confidence in the authenticity of products

Tell Your Brand and Product Story

Engage consumers throughout the entire product lifecycle

Enable Product Commerce

Drive sales and reward consumers with p-commerce

Brand Protection

Protect Your Brand at the Most Valuable Touchpoint

Protect your brand and your consumers at the product level with Blue Bite Authentication Solutions

Counterfeit goods are set to grow to over $1.8 trillion by 2020

Protect My Brand

Personalized Storytelling

Tell Your Story, Your Way

Go over the top of existing channels like email and social media to tell your unique story directly to consumers

81% of U.S. consumers feel loyal to brands that are there when they need them

Product Commerce

Turn Every Product into a Point of Sale

With pcomm, turn products into a new direct-to-consumer sales channel that powers tap-to-purchase, exclusive product drops and much more

Two-thirds of U.S. consumers expect to be directly connected to the brands they buy from

Circularity

Grow Circularity and Sustainability Initiatives

Encourage sustainable practices and behavior through transparent storytelling from supply chain to end-of-life

65% of consumers say they want to buy purpose-driven brands that advocate sustainability

Getting Started

How It Works

The Blue Bite platform provides brands with the tools they need to create dynamic, personalized digital experiences at scale.

1

Digitalize products with connecting technologies like QR or NFC

2

Build and deploy dynamic experiences in the Experience Studio

3

Measure interactions and evaluate KPIs in real-time

Interacting with smart products is easy.

1

Tap or scan the digitalized product with a phone

2

Experience launches automatically — no app required

3

Enjoy a digital experience personalized to you

Customer Aquisition

Aquire Consumers across sales channels

When products themselves contain relevant information, brands stay connected with consumers in ways not previously possible.

50%: amount of customers brands lose every 5 years.

Built On Blue Bite

See How The Most Innovative Brands are Building Long Term Value with Blue Bite

Moët Hennessy

adidas Campus 80s MakerLab

Redken

BVLGARI

What Will You Create?