We're here to help. Below find answers to some of our most common questions. If you still have questions feel free to drop us a line. Remember all of our plans come with dedicated platform support.
Find out quickly in this short video:
You can enable any physical object that is a part of your brand. Whether that is your product, packaging, events, or promotional materials, by bringing your assets to life you're building a new content channel directly to your consumers. See implementations for more information.
Experiences are dynamic websites built in the Blue Bite Experience Studio that display contextual information about the item being interacted with, its location, interaction history and more. By providing your consumers the content that matters the most to them, you're ultimately one step closer to building a stronger relationship.
We provide real-time statistics on the number of Interactions and Engagements. Google Analytics is also supported in experiences.
During on-boarding we help you enable and encode your objects, build experiences alongside your team, and develop best-practices for launch. Most importantly we train your team to become experts on the Blue Bite platform for future success.
Data stored by Blue Bite (non PII) will be stored forever. The data is encrypted during transit using SSL (AES-256) and stored using industry standard AES-256 encryption algorithm.
Yes, we store 1st-party cookies that include: device user agent; last interaction time; number of interactions; and objects a device has interacted with.
Both iPhone and Android devices support NFC. For a complete breakdown see the: iPhone Compatibility Guide and the Android Compatibility Guide.
Blue Bite is hardware agnostic; we work with an array of technologies including NFC & QR. See our product page to learn more.
NFC tags can be encapsulated in a number of materials to make them safe for items that need to be washed and dried. For embedded products an NFC tag will last the useable life of the product.
NFC, or Near Field Communication, is a thin, flexible, technology that requires no batteries to function. For more information see The Complete Guide to NFC.
NFC chips are priced based on: form-factor, functionality, and quantity. Typical costs range from $0.10 to $0.25. End use products like smart cards, wristbands and skin applied discs are more expensive depending on requirements.
NFC is still a relatively new technology so we are seeing a consistent upward trend in average interactions. A well executed deployment can expect to see a 10-30% engagement rate with many products receiving multiple engagements from multiple users.
Generally a call to action is placed over the embedded chip. Including a call to action significantly improve overall engagement rate.
