Frequently Asked Questions


Below, you'll find answers to some of our most common questions. If you have additional questions, feel free to drop us a line.

What is Blue Bite?

Blue Bite is the end-to-end solution for brands to develop a multi-faceted and valuable Connected Product strategy that provides true value for their consumers throughout the entire lifecycle of products.

Blue Bite Platform

The Blue Bite Experience Suite is our collection of software tools that empower brands to make, manage and measure Connected Product Experiences: personalized landing pages and app-like webpages that leverage Intelligent Automation with no app downloads required. These Experiences are managed directly through our platform to render inherently personalized digital Experiences to every consumer throughout the product journey. Real-time product analytics are accessible right in the platform.

Blue Bite Service

Coupled with our powerful platform is more than 15 years of experience as the Connected Products experts. We guide you from start to finish with advice, best practices, wireframing, training, custom integrations and everything else you need to craft a full-scale connected products program that fits your brand’s unique needs to best engage with your consumers.

Learn more about the Blue Bite Experience Studio, the Blue Bite Object Manager and more on our Product page.

How does Blue Bite work?

Watch this video to find out in just over one minute.

What makes Blue Bite different?

Blue Bite is the only end-to-end solution that links physical products to a digital Experience that evolves over time based on the state of the product and the consumer journey; you can finally deliver the the right information to the right consumer at the right time.

We exist for today’s consumer world, where a simple QR code redirect to a brand’s homepage or even a static landing page is unengaging and can potentially create a negative brand experience for consumers. 

What is a Connected Product?

A connected product is any physical thing that has been enabled with a connecting technology such as QR or NFC — consumers use these technologies to interact with products directly via their phones.

You can digitalize any physical object that is a part of your brand. Bring your brand assets to life — whether it be your product, packaging, event collateral or promotional materials — as you create a new, two-way communication channel directly with your consumers.

What are Experiences?

A Blue Bite Experience is a personalized, app-like mobile website built in the Blue Bite Experience Studio that consumers interact with on their phones. Consisting of content and features (such as images, videos, forms and functionality) that can each be optimized with logic, these dynamic Experiences act as a two-way communication channel between brand and consumers. This logic can create thousands or even millions of unique experiences catered to individual consumers through the use of automation, with just one build instance — it's true personalization at scale.

What kind of analytics and reporting can I expect?

Blue Bite’s analytics and reporting dashboard provides real-time, first-party data like never before. Use these product analytics to understand how, where and when consumers are engaging with your products. Leverage these valuable insights to optimize content and brand messaging, and to promote new and complementary products. 

What is the Blue Bite on-boarding process?

During on-boarding, our connected product experts will aid your strategies from start to finish with advice, best practices, custom integrations and everything else you need to craft a program that fits your unique needs and the needs of your consumers. Most importantly, we train your team to become experts on the Blue Bite Experience Suite to ensure future success.

What kind of content do I need to create for Experiences?

Many brands use the advanced logic and intelligent automation of Blue Bite to better leverage existing content by identifying the right time to show it to the right consumer, based on location, place in the product journey and many more factors — all without the need to create new content.

What devices do consumers use to access Blue Bite Experiences?

Today, nearly all smartphones today scan QR codes and NFC tags natively, with no additional app required. This means the vast majority of the population has no barrier to quickly launching a Blue Bite Experience on their phone. 

What technologies work with Blue Bite?

Blue Bite is hardware agnostic; we work with an array of technologies, most commonly QR & NFC. See our Product page to learn more.

What is Markem-Imaje?

Blue Bite is a leading brand of Markem-Imaje, a wholly owned subsidiary of Dover Corporation. Markem-Imaje delivers intelligent identification and traceability solutions to empower manufacturers and consumers with the right information across the supply chain.

How long is interaction data saved?

Data stored by Blue Bite (non PII) will be stored indefinitely. The data is encrypted during transit using SSL (AES-256) and stored using industry standard AES-256 encryption algorithm.

Do we save cookies?

Yes, we store first-party cookies that include: device user agent; last interaction time; number of interactions; and objects a device has interacted with. See more in our Cookie Policy.