frequently asked questions


We're here to help. Below find answers to some of our most common questions. If you still have questions feel free to drop us a line. Remember all of our plans come with dedicated platform support.

About the Platform:

How does Blue Bite work?

Find out quickly in this short video:

What type of physical objects can I enable with Blue Bite?

You can enable any physical object that is a part of your brand. Whether that is your product, packaging, events, or promotional materials, by bringing your assets to life you're building a new content channel directly to your consumers. See implementations for more information.

What are experiences?

Experiences are dynamic websites built in the Blue Bite Experience Studio that display contextual information about the item being interacted with, its location, interaction history and more. By providing your consumers the content that matters the most to them, you're ultimately one step closer to building a stronger relationship.

What kind of analytics and/or reporting can I expect?

We provide real-time statistics on the number of Interactions and Engagements. Google Analytics is also supported in experiences.

What is the Blue Bite on-boarding process?

During on-boarding we help you enable and encode your objects, build experiences alongside your team, and develop best-practices for launch. Most importantly we train your team to become experts on the Blue Bite platform for future success.

How long is interaction data saved?

Data stored by Blue Bite (non PII) will be stored forever. The data is encrypted during transit using SSL (AES-256) and stored using industry standard AES-256 encryption algorithm.

Do we save cookies?

Yes, we store 1st-party cookies that include: device user agent; last interaction time; number of interactions; and objects a device has interacted with.

About the Technology:

What devices can read NFC?

Both iPhone and Android devices support NFC. For a complete breakdown see the: iPhone Compatibility Guide and the Android Compatibility Guide.

What technologies work with Blue Bite?

Blue Bite is hardware agnostic; we work with an array of technologies including NFC & QR. See our product page to learn more.

How long does an NFC tag last?

NFC tags can be encapsulated in a number of materials to make them safe for items that need to be washed and dried. For embedded products an NFC tag will last the useable life of the product.

How does NFC work?

NFC, or Near Field Communication, is a thin, flexible, technology that requires no batteries to function. For more information see The Complete Guide to NFC.

How much does NFC cost?

NFC chips are priced based on: form-factor, functionality, and quantity. Typical costs range from $0.10 to $0.25. End use products like smart cards, wristbands and skin applied discs are more expensive depending on requirements.

What is a typical conversion rate?

NFC is still a relatively new technology so we are seeing a consistent upward trend in average interactions. A well executed deployment can expect to see a 10-30% engagement rate with many products receiving multiple engagements from multiple users.

How do people know to interact?

Generally a call to action is placed over the embedded chip. Including a call to action significantly improve overall engagement rate.

Have additional questions?