Introduce frictionless connectivity via technologies such as NFC and QR, creating a new, 1:1 channel allowing consumers to interact before, during and after purchase.
Instill confidence in the authenticity of products and identify counterfeits
Grow post-purchase engagement and D2C sales
Get consumers involved in sustainability efforts
Create personalized experiences based on location, time of day, user behavior and more; no app required
Create new connections through unique on- and off-premise experiences
Provide a consistent brand experience no matter where the purchase occurs
Ensure consumer safety and stop counterfeits from diluting your brand reputation and sales
Let consumers know their bottle has not been previously opened with pre- and post-open experiences
Gain greater supply chain visibility, fight illegal trading and learn where products are used with analytics tools
Encourage direct sales with frictionless tap-to-buy e-commerce
Engage consumers long after the sale with interactive products
Foster long-lasting consumer relationships by capturing interaction data directly in your CRM
Don't just promote recycling — provide information to get consumers involved
With location-based messaging, display nearest recycling instructions and centers
Transparently inform consumers on sourcing, materials and labor practices at the product level
The Blue Bite platform provides brands with the tools they need to create dynamic, personalized digital experiences at scale.
Digitalize products with connecting technologies like QR or NFC
Build and deploy dynamic experiences in the Experience Studio
Measure interactions and evaluate KPIs in real-time
Interacting with smart products is easy.
Tap or scan the digitalized product with a phone
Experience launches automatically — no app required
Enjoy a digital experience personalized to you
Differentiate your products on crowded shelves by adding QR or NFC to:
Add NFC tags to wine and spirits bottles to provide consumers peace of mind that the product.
Embed NFC during the product manufacturing process:
Directly in Products
Add NFC and QR to regulated product packaging like CBD oil to provide product information, brand story and much more.
Add printed QR codes:
Directly on Products
To Product Labels
Hangtags or Stickers
NFC-enabled smartcards that accompany high-end products provide an additional consumer touchpoint.