Turn Your Brand Into an Experience

Transform wine, spirits and beer packaging into a brand-owned platform that delivers personalized digital experiences directly to consumers

Build Your Brand

Stand Out on Crowded Shelves

Introduce frictionless connectivity via technologies such as NFC and QR, creating a new, 1:1 channel allowing consumers to interact before, during and after purchase.

Brand Protection

Instill confidence in the authenticity of products and identify counterfeits

Product Commerce

Grow post-purchase engagement and D2C sales

Sustainability & Transparency

Get consumers involved in sustainability efforts


Differentiate Your Brand

  • Create personalized experiences based on location, time of day, user behavior and more; no app required

  • Create new connections through unique on- and off-premise experiences

  • Provide a consistent brand experience no matter where the purchase occurs


Protect Consumers While Fighting Counterfeits

  • Ensure consumer safety and stop counterfeits from diluting your brand reputation and sales

  • Let consumers know their bottle has not been previously opened with pre- and post-open experiences

  • Gain greater supply chain visibility, fight illegal trading and learn where products are used with analytics tools


Engage Consumers and Add Product Value

  • Encourage direct sales with frictionless tap-to-buy e-commerce

  • Engage consumers long after the sale with interactive products

  • Foster long-lasting consumer relationships by capturing interaction data directly in your CRM


Grow Sustainability Initiatives

  • Don't just promote recycling — provide information to get consumers involved

  • With location-based messaging, display nearest recycling instructions and centers

  • Transparently inform consumers on sourcing, materials and labor practices at the product level

Getting Started

How It Works

The Blue Bite platform provides brands with the tools they need to create dynamic, personalized digital experiences at scale.


Digitalize products with connecting technologies like QR or NFC


Build and deploy dynamic experiences in the Experience Studio


Measure interactions and evaluate KPIs in real-time

Interacting with smart products is easy.


Tap or scan the digitalized product with a phone


Experience launches automatically — no app required


Enjoy a digital experience personalized to you

Getting Started

Applications & technologies

Digitalize Product Packaging

Differentiate your products on crowded shelves by adding QR or NFC to:

  • Bottle Seals

  • Bottle Labels

  • Printed Cans

Add NFC tags to wine and spirits bottles to provide consumers peace of mind that the product.

Embed NFC Within Products and Containers

Embed NFC during the product manufacturing process:

  • Directly in Products

  • Product Labels

  • Product Seals

Add NFC and QR to regulated product packaging like CBD oil to provide product information, brand story and much more.

Add QR Directly to Products and Containers

Add printed QR codes:

  • Directly on Products

  • To Product Labels

  • Hangtags or Stickers

NFC-enabled smartcards that accompany high-end products provide an additional consumer touchpoint.


Enable Your Packaging

Request a Demo