Smart CPG Packaging

Transform your packaging into a brand-owned digital platform by delivering mobile experiences directly to consumers

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Distinguish Your Products with Smart Packaging

Create a new direct channel for consumers to interact with your brand before and after purchase; Blue Bite makes communication frictionless with technologies like NFC and QR

Transform Products into Experiences

Engage consumers with personalized digital experiences

Differentiate your Products

Tie those experiences directly to products to stand out on crowded shelves

Understand Your Customers

Gain data on how and where consumers use your products

sTORYTELLING

Tell Your Story Your Way

  • Add value through the most tangible touchpoint — your product

  • Deliver content based on location, time of day, user behavior and more

  • Go beyond the label to present relevant messaging to consumers before, during and after the sale

TOP cPG EXPERIENCES
Point of Purchase

Differentiate Your Brand with Connected Packaging

  • Provide fictionless interactions before and after purchase — no app required

  • Increase product value and engagement with gamification, product information, ingredients, sustainability initiative and more

  • Offer exclusive content, product-specific information and much more for customized experiences

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Post-Purchase

Understand Your Consumers and Drive Repeat Sales

  • Gain precise analytics about when, where and how your products are used after purchase

  • Present one-click buying opportunities based on customer use

  • Stop losing data to retailer silos; capture interaction data directly in your CRM

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NEXT STEPS

Enable Your Packaging

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