Transform packaging into a personalized, 1:1 communications channel consumers interact with before, during and after purchase on their phone using connecting technologies like NFC and QR
Tell a unique story to consumers with product in hand
Gain post-purchase insight and enable D2C sales
Get consumers involved in sustainability efforts
Deliver customized content based on location, time of day, user behavior and more
Go beyond the label to present relevant messaging to consumers before, during and after the sale
Increase product value and engagement with gamification, product information, ingredients, sustainability initiatives and more
Present one-click buying opportunities based on consumer actions
Empower D2C opportunities after a products is sold through a retail store
Stop losing data to retailer silos; capture interaction data directly in your CRM
Don't just promote recycling, provide information to get consumers involved
With location-based messaging, display nearest recycling instructions and centers
Transparently inform consumers on sourcing, materials and labor practices at the product level
Let consumers know the product has not been previously opened or otherwise tampered with
Provide the full scope of the supply chain directly to consumers to provide a better understanding of the product
Add value through the most tangible touchpoint — your product
The Blue Bite platform provides brands with the tools they need to create dynamic, personalized digital experiences at scale.
Digitalize products with connecting technologies like QR or NFC
Build and deploy dynamic experiences in the Experience Studio
Measure interactions and evaluate KPIs in real-time
Interacting with smart products is easy.
Tap or scan the digitalized product with a phone
Experience launches automatically — no app required
Enjoy a digital experience personalized to you
Differentiate your products on crowded shelves by adding QR or NFC to:
Hangtags or Stickers
Large Beauty brands add NFC and QR to makeup products to provide consumers with the right information at the right time.
Embed NFC during the product manufacturing process:
Directly in Products
NFC tags embedded in Ocean Bottles encourage consumers to get involved in sustainability initiatives.
Add printed QR codes:
Directly on Products
To Product Labels
Hangtags or Stickers
Large CPG brands add value to products like hair products by using a QR code on the bottle to launch an experience with videos, instructions and more.