Smart CPG Packaging

Transform your CPG products and packaging into a brand-owned digital platform that delivers personalized mobile experiences directly to consumers

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Build Your Brand

Differentiate Your Products With Smart Packaging

Transform packaging into a personalized, 1:1 communications channel consumers interact with before, during and after purchase on their phone using connecting technologies like NFC and QR

Product Commerce

Gain post-purchase insight and grow D2C sales

Sustainability & Transparency

Get consumers involved in sustainability efforts

Brand Protection

Protect your brand and consumers against counterfeit products

Brand Protection

Protect Consumers from Unsafe Products

  • Let consumers know the product has not been previously opened or otherwise tampered with

  • Provide the full scope of the supply chain directly to consumers to provide a better understanding of the product

  • Add value through the most tangible touchpoint — your product

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PERSONALIZED STORYTELLING

Enable Products to Tell Your Story

  • Deliver customized content based on location, time of day, user behavior and more

  • Go beyond the label to present relevant messaging to consumers before, during and after the sale

  • Increase product value and engagement with gamification, product information, ingredients, sustainability initiatives and more

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PRODUCT COMMERCE

Drive Direct Sales

  • Present one-click buying opportunities based on consumer actions

  • Empower D2C opportunities after a products is sold through a retail store

  • Stop losing data to retailer silos; capture interaction data directly in your CRM

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SUSTAINABILITY & TRANSPARENCY

Grow Sustainability Initiatives

  • Don't just promote recycling, provide information to get consumers involved

  • With location-based messaging, display nearest recycling instructions and centers

  • Transparently inform consumers on sourcing, materials and labor practices at the product level

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Getting Started

How It Works

The Blue Bite platform provides brands with the tools they need to create dynamic, personalized digital experiences at scale.

1

Digitalize products with connecting technologies like QR or NFC

2

Build and deploy dynamic experiences in the Experience Studio

3

Measure interactions and evaluate KPIs in real-time

Interacting with smart products is easy.

1

Tap or scan the digitalized product with a phone

2

Experience launches automatically — no app required

3

Enjoy a digital experience personalized to you

Getting Started

Applications & technologies

Digitalize Product Packaging

Differentiate your products on crowded shelves by adding QR or NFC to:

  • Product Packaging

  • Hangtags or Stickers

  • Shipping Boxes

Large Beauty brands add NFC and QR to makeup products to provide consumers with the right information at the right time.

Embed NFC Within Products and Containers

Embed NFC during the product manufacturing process:

  • Directly in Products

  • Product Labels

  • Product Seals

NFC tags embedded in Ocean Bottles encourage consumers to get involved in sustainability initiatives.

Add QR Directly to Products and Containers

Add printed QR codes:

  • Directly on Products

  • To Product Labels

  • Hangtags or Stickers

Large CPG brands add value to products like hair products by using a QR code on the bottle to launch an experience with videos, instructions and more.

NEXT STEPS

Enable Your Packaging

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