Blue Bite empowers brands to create thousands or even millions of unique mobile, app-like webpages — or Experiences — customized to individual consumers through the use of advanced logic and automated intelligence. It's so much more than a landing page builder: it's personalization at scale.
Each personalized Experience is made up of brand's existing content and features, including images, videos, forms and functionality. The Blue Bite platform uses proprietary logic to create a mobile Experience unique to each user — something that is impossible to do manually.
Blue Bite leverages four personalization pillars to empower brands to create one-to-many unique landing pages that finally deliver the right message to the right consumer at the right time.
Device and environment
Brands are empowered to customize Experiences with:
The kind of product
The item’s color
The item’s size
Other relevant information
Tailor Experiences based on:
A consumer’s location
The type of device they launched the Experience with
The kind of connecting technology (NFC or QR)
Brands are empowered with first- and zero-party data from the consumer themselves, including:
Previous behavior in the Experience
Loyalty program and coupon data
Show different Experiences to consumers based on the context of when and how often they scan:
When it’s their first scan, second scan, or 20th scan