Blue Bite empowers brands to create thousands or even millions of unique mobile, app-like webpages — or Experiences — customized to individual consumers through the use of advanced logic and automated intelligence. It's so much more than a landing page builder: it's personalization at scale.
Each personalized Experience is made up of brand's existing content and features, including images, videos, forms and functionality. The Blue Bite platform uses proprietary logic to create a mobile Experience unique to each user — something that is impossible to do manually.
Blue Bite leverages four personalization pillars to empower brands to create one-to-many unique landing pages that finally deliver the right message to the right consumer at the right time.
Product attributes
Device and environment
User information
Context
Brands are empowered to customize Experiences with:
Metadata
The kind of product
The item’s color
The item’s size
Other relevant information
Tailor Experiences based on:
A consumer’s location
The type of device they launched the Experience with
The weather
The kind of connecting technology (NFC or QR)
And more
Brands are empowered with first- and zero-party data from the consumer themselves, including:
CRM integration
Preferred language
Previous behavior in the Experience
Loyalty program and coupon data
Show different Experiences to consumers based on the context of when and how often they scan:
Pre-sale
Post-purchase
When it’s their first scan, second scan, or 20th scan
