Blue Bite turns physical products into smart, connected touchpoints with 2D barcodes—helping brands drive conversions, ensure compliance, and unlock real-time insights across the product lifecycle. Since 2007, we’ve helped global leaders deliver personalized digital experiences at scale through our Experience Suite, a no-code platform that makes it easy to launch and manage dynamic product interactions that build loyalty and grow long-term brand value. Powered by cutting-edge technology, a consumer-first mindset, and hands-on support, Blue Bite powers millions of connected goods worldwide and enables brands to future-proof their products and create lasting connections.

We’re also the world's leading Connected Media Platform—a location-first mobile solution that amplifies out-of-home campaigns with context-based, personalized content. Purpose-built by OOH experts, our proprietary technology enables brands and media operators to increase campaign impact by bridging the gap between static placements and mobile engagement.

Blue Bite is headquartered in New York City and is a leading brand of Markem-Imaje, a wholly owned subsidiary of Dover Corporation.