Using a QR code to send consumers to a static webpage is not effective. See what difference a connected product platform makes.
September 25, 2023
Imagine, with just a scan of their phone, a consumer holding your product in a store is connected to an engaging digital experience — going beyond the limits of the physical space on the item, its label or its packaging.
On any typical product or package, you are limited by physical space to share information that excites, informs and engages consumers. If it doesn’t fit, you’re forced to cut information out — or shrink it to sizes that are difficult and annoying to read.
However, with a connected products platform — like Blue Bite — you can break that barrier and share nearly limitless information with consumers.
A quick response (QR) code platform is a tool brands use to build and manage dynamic, web-based digital experiences. Consumers launch these experiences on their phones when they scan a QR code or a Near Field Communication (NFC) tag on a product or packaging.
Companies can capitalize on QR code marketing to break the limits created by physical space on a product or packaging, and share engaging digital experiences (using video, photos and more) including:
While QR codes are typically thought of as taking consumers to a static webpage, a QR code platform is a big step up.
QR code platforms allow brands to create an encompassing digital experience. They link branded assets (like product images and videos) and product information to connect with consumers on a more personalized basis.
This is tailored by things like:
This means that a consumer who scans a product at 4 PM local time in Hong Kong could receive a different tailored experience from a consumer who scans a code on the same product at 9 AM in San Francisco.
QR code platforms enable you to funnel your marketing to reach the right consumer, with the right messaging, at the right time.
Some benefits of using QR code advertising include:
Brands can easily manage the way consumers interact with their products and make updates whenever necessary — no matter how small.
It’s easy-to-manage marketing.
Seamlessly blend existing content with UI components…
… and reach the right customers.
Easily manage your projects, sales and get real-time analytics to better tailor your digital experiences.
You can update messaging any time it’s needed — and use different messaging for different consumers.
For example, using Blue Bite's digital experiences, Kilchoman shares their brand story in a personalized way.
By scanning a tag on the bottle, consumers can learn things including how it’s created, different whisky ages, casks, varieties and more. Information can be tailored to specific batches and updated days, weeks or months after the liquor is bottled — ensuring messaging is always up-to-date.
Counterfeits are one of the biggest threats to a business. They take away valuable sales and pose a risk to your brand’s reputation if a consumer buys a fake, cheaply made product thinking it’s the real deal.
You can leverage QR code platforms, however, to show a product’s authenticity and give consumers — and your company — peace of mind.
Brand protection benefits include:
You can turn products themselves into valuable sales tools with QR Code Platforms.
Say a customer is at a bar drinking a beer brewed by your brand. Rather than taking a picture of the label and trying to hunt for it next time they’re at the store, they can scan a QR code on the bottle — and be taken straight to a page where they can place an order to deliver to their home.
Or say a customer is at a retail store and they’re looking to buy a pair of shoes your company makes — but the store is out of stock in the color or style they want. With a QR code platform or a built-in NFC tag, they are taken to a product page where they can order their desired size and color. What would have been a lost sale becomes a successful one.
Innovative brands are already seeing the advantages of QR in places like loyalty programs and coupons. It is estimated that 5.3 billion coupons were redeemed via QR in 2022.
Consumers are increasingly demanding brands be more sustainable — but a company’s initiatives are only as successful as their reach.
Leverage QR Code Platforms to: