Promote Sustainability

Learn how Blue Bite helps brands build business sustainability, and why it’s smart business to do so.

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Let's Promote Sustainability Together

Business sustainability is essential to the long-term prosperity of global companies... This is not simply a matter of doing the right thing, it's smart business.
Promoting business sustainability goals — and enticing consumers to participate in them — can be a struggle, particularly with many sustainability programs still in early stages. Learn how the Blue Bite platform can support your business sustainability efforts.

Consumer Engagement - Encourage Involvement in Sustainability Efforts

Businesses working to break the take-make-waste system and move toward a circular economy find ways to optimize sustainability practices across the supply chain. Blue Bite empowers you to extend this chain by encouraging consumers to make sustainable choices with your products after the sale.

Promote Sustainability Events
Blue Bite’s contextual digital experiences provide information to end users based on location, time and more.

Send Custom Messages
Provide recycling instructions and other ways consumers can use a specific product in more sustainable ways.

Entice Better Sustainability Practices
Gamify the digital experiences connected to your products to increase interactivity.

Transparency - A Better Way to Tell Your Story

While encouraging consumers to get involved with your sustainability efforts, also leverage Blue Bite to increase transparency about your brand’s sustainability efforts.

Educate Consumers
Explain how your brand used sustainable practices to manufacture product before purchase.

A Continually Open Channel
Inform consumers of new sustainable measures and new ways they can get involved so the story doesn’t stop at the sale.

Encourage Product Reuse
Provide instructions on how secondary markets and buyback programs create easy and effective ways to give products a second life.

Establish Trust - Connect to Secondary Markets

While secondary markets are great ways to recycle items, they present unique challenges to both consumers and the markets themselves. Blue Bite provides reassurance for both, while also connecting brands directly to secondary buyers.

Reassure Authenticity
Embed NFC tags into products and reassure buyers — including secondary buyers — that the items they are purchasing are authentic.

Connect with Secondary Buyers
Connect directly with an audience your brand wouldn’t otherwise have access to.

Privacy Compliance
Maintain regulatory compliance with age-gating, location verification, and item information.

Stanford University points out that “more than 90 percent of CEOs state that sustainability is important to their company.” It also states that business sustainability efforts must soon shift if they are to drive effective change. While business sustainability efforts have thus far primarily responded to market shifts, the next phase requires companies to actively lead market transformation.

Part of the work to be done is to encourage consumers to participate in the business sustainability practices that companies have enacted.

Big Picture

Listen in as Mikhail Damiani talks sustainability, customer experience and the future of things with Electric Runway founder Amanda Cosco:

See how Blue Bite can help your business sustainability efforts