With traditional products lagging behind the information revolution, brands need a better way to engage customers and build a meaningful long-term relationship. Here we look at why the time is right to take your products and brand to the next level with NFC interactivity.
January 16, 2019
Digitization is transforming the way we interact with each other and our world. So why aren’t the majority of products keeping pace with technological innovation?
The product-consumer-brand interaction will strengthen with the digitalization of existing goods. In order to bridge this gap a low cost, durable, non-obtrusive technology is needed. That technology is not some mythical, down-the-line, yet-to-be-created idea. It exists today in near-field communication (NFC).
NFC opens up a new world of possibilities to connect everyday things to online experiences with just a tap. Due to its simple form factor, low cost, and inherent security, NFC tags can be embedded into nearly anything. Enabling everyday objects with digital interactivity makes the internet of things a reality at last.
Products enabled with NFC give brands the opportunity to give customers more for their dollar, and help inform how to get the most out of a product. When products help consumers become better versions of themselves everyone wins. The ability to provide digital value from a physical product is a paradigm shift in how products are priced, marketed, and consumed.
Social networks are arguably one of the most significant social innovations of our time By enabling physical objects to form connections between themselves, a brand, and their customers, each product becomes a piece of a larger network effect that fosters a meaningful relationship between all parties involved.
According to the Global Brand Counterfeiting Report 2018, counterfeit goods reached 1.2 Trillion USD in 2017 and are set to grow to over 1.8 Trillion USD by 2020. By enabling products with NFC, brands have the opportunity to protect their physical assets the same way they would intellectual property with a copyright or trademark. By marking legitimate items as authentic with 128 bit hardware encryption, customers gain peace of mind in their purchases.
The better a brand understands their consumers the better a product offering becomes. With NFC enabled products brands can engage consumers directly through products to gain new insights into their needs. Those insights can then inform future future product decisions to make new products that customers love.