PINKO is an Italian women's fashion company. The brand partnered with Blue Bite to create an authentication experience for their Love Bags collection. Each hand bag was embedded with a NFC chip. When interacted with, the experience would authenticate the product to ensure the authenticity of the bag before driving to the brand's main website. PINKO took measures to implement an authentication precaution in their products due to the real threat of counterfeits facing many luxury brands. If a counterfeiter sought to replicate any of the Love Bags, consumers could verify if the product was authentic or not before making a purchase.