Mr & Mrs Italy is an Italian outerwear brand. They partnered with Blue Bite to create an authentication experience for their luxury parkas. Embedded in the coats are NFC chips that users tap to authenticate the product. After authenticating the product, the experience allows users to register their item, allowing Mr and Mrs Italy to collect customer emails and build out customer contact lists-- information the brand would normally not be able to obtain through a purchase. In all, 29,000 objects were enabled.