When Intersnack, one of Europe’s leading snack companies, partnered with Blue Bite to launch new flavors and boost engagement with their funny-frisch brand, the company:
With an exclusive Blue Bite experience, Intersnack, working with syo, introduced “gamification,” which incentivizes people to engage with the possibility of badges, levels and rewards.
The brand also used the app to gather content from users; scanning packages unlocked the ability to rate the new flavors. This provided Intersnack with valuable first- and zero-party data.
The gamification element incentivized consumers to try all the different flavors.
Upon scanning one flavor of chips, consumers would be presented with the others in the mobile experience. This empowered Intersnack to promote multiple products at the point of sale.
To explain the origin of each new product, funny-frisch produced a video that tells the story of each new flavor featuring the chef that developed it.
This introduced a storytelling element that engages consumers with a behind-the-scenes perspective that boosts brand loyalty through relationship building.
With product-specific experiences powered by Blue Bite, Intersnack seamlessly delivered different content displays depending on which chip flavor was scanned.
Leveraging Blue Bite’s easy-to-use platform, Intersnack created a mobile experience with an engaging gamification element to drive more sales.