Simply using a QR code to link to a static page misses the opportunity to connect with consumers to drive long-term loyalty and sales.
February 16, 2023
In a world with an overflux of content, QR codes can empower brands to cut through the noise and direct consumers to exactly what they want them to see.
However, if your brand is using QR without a Connected Product Platform and long-term strategy, your connected products are providing a negative consumer experience rather than the engaging and valuable connection that is possible.
Many brands simply use a QR code generator to link to their homepage.
This is not an effective way to connect with consumers — and can cost your brand loyalty and sales in the long run.
Brands that want to stay ahead of the competition and captivate consumers’ attention need connected products platforms that excite and engage them with dynamic experiences.
Brands need to:
Blue Bite's connected products platform empowers brands to create the most dynamic, engaging experiences possible that lead to long-term connections with consumers that build lifetime value.
Less expensive or free alternative QR code generators may seem like the natural decision for a brand. However, there are several significant downsides:
The bottom line: If your brand is not building a long-term connected products strategy, you’re leaving value on the table.
In time, brands realize they truly do need to invest in a QR code platform.
This poses a few challenges that would not have existed if the brand had started with a connected products platform in the first place:
QR code platforms powered by Blue Bite go above and beyond traditional QR codes linking to static web pages.
They’re dynamic, engaging experiences that grow with your consumers and your brand.
Blue Bite empowers brands to change Experiences powered by the Connected Products Platform and personalize them over time as consumers connect with them:
While you’re starting a new strategy and approach with a Connected Products Platform, Blue Bite makes it easy to make an impact with QR marketing and use the content you already have — including pictures and video.
Even if you’ve used QR codes that linked to static web pages before, Blue Bite makes it easy to level up your approach to creating effective connections with consumers.