Learn what Connected Products can do for your brand.
October 21, 2022
CPG brands were once limited to channels like third-party retailers and social media to try and grow connections with consumers and promote sales.
However, thanks to digital product IDs and connected product platforms, that’s no longer the case. Blue Bite empowers CPG brands to turn every single item into a point of sale — something that was never possible before.
What if every bag of chips, bottle of shampoo or box of cereal could be transformed into a point of sale? Your brand no longer has to rely on social media marketing and retailers to sell the products your customers continually buy.
Instead, using the item they already have in their hands — and in their homes — they can order those products they repeatedly need to purchase with a simple scan or tap.
Also known as Product Commerce, Blue Bite empowers brands to do just that by attaching a direct sales touchpoint to the product itself using connecting technologies like QR codes or NFC tags.
With Product Commerce, direct sales have never been easier for CPG brands. Companies are empowered with the tools to build those long-lasting relationships with consumers and make it as simple as possible for them to make repeat purchases with a simple scan.
With Blue Bite, it’s easy to transform each item into a direct sales channel.
Here’s a look at how CPG brands are empowered by enabling each item with a direct point of sale Experience.
As consumers scan and interact with the Experience, brands gain real-time, item-level data and analytics. They’re empowered with this data to tailor their approach and the Experience shown to consumers for the best possible connection.
There are many benefits to CPG brands taking advantage of the ease of Product Commerce:
Product Commerce enables each item a consumer scans with an immersive, personalized Experience based on that specific product.
For CPG brands, this means a consumer can purchase the exact flavor of sparkling water, bag of chips, or variety of shampoo they prefer.
Because Blue Bite uses data like user location, time of day, past scan information, consumer preferences, and more, brands are also empowered to create personalized mobile Experiences for each product and consumer.
Brands are empowered to tailor those experiences over time to encourage:
Brands are also empowered to offer coupons and deals personalized to consumers to further promote sales.
Especially in the CPG industry, where consumers repeatedly need to buy the items they’re selling, companies know the importance of brand loyalty. Learn more with our article on how connected products build brand loyalty.
Product commerce powered by Blue Bite empowers brands with direct sales touchpoints on each product, with repeat purchases in just a scan.
Download our CPG eGuide and learn: