Innovative brands use connected products to stand out on store shelves and sell more.
September 25, 2023
Upon entering any wine shop or liquor store, you'll see dozens - if not hundreds - of different labels and varieties stocked on the shelves.
In the U.S. alone, the number of craft breweries has nearly doubled in six years — with over 9,000 as of 2021, according to Statista. This market shows no signs of slowing. The wine and liquor sectors are no different — especially when factoring in global brands that may make them more crowded.
It’s becoming more challenging for brands to create eye-catching designs that stand out from the competition amid such a crowded market. Innovative wine and spirits brands are using smart packaging to make connected bottles that attract consumers and incentivize them to interact with the product pre-purchase.
Imagine it from your customer’s eyes:
On a shelf of uniformity, your bottle stands out because of a CTA design offering incentives like an immediately usable discount in exchange for a simple QR code scan.
The scan launches a digital experience that presents that coupon, along with a 10-second video demonstrating exactly why your wine or spirit is better than the others on the shelf. This is a powerful way for brands to use incentives and storytelling to stand out and drive purchases.
Blue Bite powers these stories.
Innovative brands are attaching digital experiences to bring their products and packaging to the next level. They were once limited to the physical space on the bottle to convey their brand and product story to consumers. However, with Blue Bite-powered experiences, that’s no longer the case.
Digital experiences are attached via connecting technologies, like quick-response (QR) codes and near-field communication (NFC) tags. These can be on the bottle or label itself or via an external tag or sticker and are incorporated into the design as call-to-actions incentivizing consumer interactions.
For example, a wine brand uses a pre-sale digital experience to share the story of the region where the grapes were grown, along with the aging and bottling process. It shows the tasting notes in a detailed profile of the wine, along with pairing ideas and exclusive recipes to enjoy.
By going beyond the label to tell the brand and product story, connected bottles help consumers make informed decisions in a way never before possible. Share everything from harvest and bottling dates, tasting notes, pairing ideas, value-added content and more. Excite consumers with value-added content like recipes that they can shop for while still in-store.
Blue Bite–powered experiences are contextual, so your brand can be programmed to serve a different experience to consumers pre- and post-purchase and if the same device has stepped twice.
In the wine example, in addition to recalling the aging process, tasting notes, and pairing ideas, the post-purchase experience also offers additional information like a behind-the-scenes brand story and recycling information to help get consumers involved in the brand’s sustainability goals.
Even though the wine was bought at a retail store, the post-purchase experience also serves as a new direct sales channel, and consumers can be prompted to reorder and add on additional brand products.
From influencing purchases to driving new sales, Blue Bite helps your brand differentiate itself from the rest among a crowd of bottles on the shelves.
Download our guide to learn how connected bottles can empower your business and stand out from competitors.
Download our free guide to learn even more about why innovative brands are using Connected Products to increase sales, build loyalty and capture 1st-party data.
