NEWYORK, NY, February 5, 2026 – Blue Bite, a leader in omnichannel programmatic advertising and connected media, has released its 2025 Media Performance Report and infographic. The report analyzes 500 digital advertising campaigns that averaged a click-through rate (CTR) lift of 7.5x over industry standards across a collective 600M+ impressions.

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“In a time when brands are seeing a dip in click-through rate thanks to a high saturation of advertising and AI-fueled disruption, results like this are critical to campaign success,” said Matthew Shay, Director of Media at BlueBite.

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Key Take aways

• High-Performance Metrics: Blue Bite’s analysis of 500 campaigns reveals a 7.5x CTR lift over industry standards, with animated, mobile-optimized creatives delivering up to 15x higher engagement.
• Shadowfencing Innovation: Proprietary Shadowfencing technology, which pairs dynamic geofencing with mobile billboards, drove a 190% increase in campaign CTRs and a 345% boost in retargeting engagement.
• Measurable ROI: The report validates Out-of-Home (OOH) investment through advanced attribution tools, including Footfall Attribution and Sales Lift Studies, proving that precision targeting outperforms sheer volume.

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Optimize Impact: Mobile + Animated + Localized‍

Most measured campaigns combined OOH with digital advertising to amplify thetraditional format. The report identifies that campaigns utilizing animated,mobile-optimized creative formats achieved significantly higher results – insome cases, 15x the industry standard CTRs.

Regionaltargeting proved to be another key ingredient to mobile campaign success.Delivering localized messaging that aligns with a user’s current location andprovides a tailored, location-specific ad experience has been shown to improveoverall campaign performance.

• Case Study: Avodka brand achieved a CTR of 304% higher than the category average by pairinga mix of hyperlocal static and animated mobile display ads with OOH.

• Vertical Performance: Across key verticals, this trifecta drove CTR averages by over 11x, with standouts like Travel and Education delivering 17x-24x CTR lift.

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Precision Targeting in Motion‍

Blue Bite’s proprietary Shadowfencing technology, a dynamic geofence thatshadows mobile billboard trucks to deliver ads, represents a significant leapforward for mobile billboard trucks. This technology enables real-time digitalad delivery and optimization insights essential for strategic brand decisions,ensuring media spend is continuously concentrated on hyperlocal andtop-performing digital ad space.

• Campaigns deploying Shadowfencing averaged a 190% increase in campaign CTRs.
• Shadowfence display ads outperformed industry average CTRs by a multiple of 11.5.
• Retargeting exposed Shadowfence users averaged a 345% boost to campaign CTRs.

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The Message Still Matters‍

Campaign success isn’t just about digital sophistication; there’s still magicin the message. Some small verticals outperformed larger categories with comparatively modest media investment. Energy & Utilities, Health, Education, and Home Furnishings achieved CTR lifts over 10x with the commonthreads of creative that felt regional, educational, or purpose-driven,underscoring that resonance drives results, even without massive reach.

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Capture Proof of Performance‍

Performance is driven by precision, not just volume, and that approach shouldbe reflected in measurement. Blue Bite’s attribution suite provides the proofnecessary to justify future OOH investment:

• Footfall Attribution: Measures physical store visits from exposed users, directly tying OOH & Mobile ad views to real-world store traffic.
• Sales & Brand Lift Studies: Tracks how campaigns impact awareness, consumer sentiment, and in-store sales purchases, providing a holistic view of ROI.
• Mobile Ad ID Capture: Builds first-party retargeting audiences based on OOH exposure location, allowing for sustained, personalized communication by increasing messaging frequency and scale.

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“For years, media fragmentation has posed a challenge to marketers, but the solution isn’t to fight it – it’s in the fine-tuning,” said Shay regarding the report's findings. “The tech stack and partnerships that enable location-first targeting, cross-device reach, Shadowfencing, and more avenues for verified attribution will showcase value for the agencies and the brands they represent.”

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About Blue Bite
Blue Bite is a Markem-Imaje company and leader in omnichannel programmatic advertising and connected media.

About Markem-Imaje
Markem-Imaje is a world leader in providing pioneering solutions for product identification, traceability, and brand protection. With a commitment to innovation and sustainability, the Company supports manufacturers in achieving their operational excellence and environmental goals. 

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