Fashion brands may face difficulty cutting through the noise of social media and traditional advertising to appeal to consumers. When appealing to consumers in-store, it can be difficult to convey your true brand story and create lasting connections with consumers.

In retail sales, your brand may be forced to rely on sales associates to appeal to consumers and educate them on your garments.

However, thanks to digital product IDs and connected product platforms, that’s no longer the case. Blue Bite empowers fashion brands to turn every single item into a point of sale — something that was never possible before.

Transform Any Fashion Garment or Accessory Into a Point of Sale

What if every sweater, luxury handbag, or pair of jeans sold by your brand was transformed into a point of sale? Your company no longer has to rely on social media marketing, retailers, or sales associates to sell the products your customers are shopping for.

Especially for companies that rely on third-party retailers and department stores, sales associates may or may not be educated on your company and products.

Using the item they already have in their hands — and in their closets — a connected product empowers consumers to make a purchase with a simple scan or tap. Also known as “product commerce,” Blue Bite empowers brands to do just that.

For fashion brands, this is as easy as adding a QR code to a clothing tag or embedding an NFC chip into the product itself.

Promote Sales With a Single Tap

With product commerce, direct sales have never been easier for fashion brands.

Companies are empowered with the tools to build long-lasting relationships with consumers and make purchases with a simple single tap.

Whether in-store or at home after they’ve already made a purchase, product commerce empowers brands to inform consumers of new product collections, make recommendations based on previous purchases, and more. 

How Each Fashion Garment and Accessory Becomes a New Sales Channel

With Blue Bite, it’s easy to transform each item into a direct sales channel.

Our one-pager takes a look at how fashion brands are empowered by enabling each item with a direct point-of-sale Experience.

As consumers scan and interact with the Experience, brands gain real-time, item-level data and analytics. They’re empowered with this data to tailor their approach and the Experience shown to consumers for the best possible connection.

Secondhand Markets

With unique Digital IDs, it’s easy for brands to connect buyers and sellers in secondhand markets. This empowers brands to connect consumers in a way that was never before possible.

Brands that have independent secondhand markets can further leverage connected products to make each garment a direct point of sale — even months or years after it was first purchased.

With product authentication, buyers and sellers get peace of mind that the product is the real deal. And the unique Digital IDs allow consumers to see a product’s life journey — from sourcing to manufacturing to the previous owners. This gives them peace of mind and confidence in secondhand markets.

Leverage In-Store Traffic and Boost Sales

Throughout the pandemic, many companies were forced to adapt to a largely eCommerce shopping market. However, as consumers have resumed shopping more in stores, brands should leverage this opportunity to convert foot traffic and boost sales.

As noted by Interline, a Blue Bite partner, while overall foot traffic to stores has been down, many companies have opened more retail locations amid increasing average transaction profits.

Consumers are spending more on each purchase. Brands that want to stay ahead of the competition should leverage this information, making each product a point of sale, encouraging upsells, and taking the opportunity for continued connection.

Direct, Continuous Connections With Consumers

There are many benefits to fashion brands taking advantage of eCommerce and the ease of Product Commerce:

• Stronger user experience
• Better personalized connections
• Boosted brand loyalty
• And more

Product commerce enables each item a consumer scans with an immersive, personalized Experience based on that specific product.

For fashion brands, this means a consumer can purchase the exact color, size, and style of a garment directly from their phone — even if it’s not available in-store.

Because Blue Bite uses data like user location, time of day, past scan information, consumer preferences, and more, brands are also empowered to create personalized Experiences for each product and consumer.

Brands are empowered to tailor those experiences over time to encourage:

• Repeat purchases of the same product
• Cross-brand purchases with different product recommendations
• Upselling with different brand products

Brands are also empowered to offer coupons and deals personalized to consumers to further promote sales.

Boost Brand Loyalty Through Product Commerce

Especially in the fashion industry, where consumers are shopping for different items from season to season, companies know the importance of brand loyalty. 

And with repeat customers spending 67% more than new customers and new customers costing brands five times more to recruit than to retain existing ones, it’s important for brands to build that continued relationship.

Product commerce powered by Blue Bite empowers brands with direct sales touchpoints on each product, with repeat purchases in just a single scan.