Official Match Ball

Official Match Ball

The Adidas Telstar 18 features an embedded Smartrac NFC chip – the first time it’s ever been used in an Official Match Ball – making it the most innovative World Cup ball to date. The chip enables consumers to interact with the ball using a smartphone. Upon interaction, each ball generates a unique identifier, unlocking exclusive content and information for the user. The personalized and location-aware experience powered by Blue Bite, displays specific details of each ball and provides access to challenges which users can enter in the run-up to the World Cup.

Technology

Deployment

Soccer balls