Innovative CPG brands are using QR codes to drive direct sales. Learn how it works.
September 25, 2023
QR codes aid businesses that now depend on contactless exchanges. Not only do QR codes allow for contactless delivery and exchanges, but they also allow marketers to track analytics like who is buying their products and other important demographic information.
The number of QR code interactions grew 94% from 2018- 2020. Now more than ever, it’s crucial to start using QR codes in the CPG industry to drive sales.
Before adding QR codes on everything, you must understand today's QR codes. The codes are more well known than ever due to the pandemic and virtually all phones reading QR natively, but consumers also expect more of these codes today. Simply redirecting a QR code scan to your website will not meet these expectations.
There are two categories of software you need to explore when considering QR codes for CPG. First, barcode software is used to generate the machine-readable code. Then, e-commerce tools help those in the e-commerce space add extra functionality to their process, like platforms that empower businesses to build dynamic digital experiences with things like QR codes.
Putting QR codes directly on packaging, and backing the code with a connected products platform like Blue Bite, is a great way to engage shoppers. You can put marketing, loyalty programs, and FAQs all within the QR code.
Deirdre O’Donoghue (she/her) is an Editorial Team Lead at G2. She brings her passion for research and creativity to her writing. Her specialties are in e-commerce, public relations and management. In her free time, you can find Deirdre playing with her new pup or exploring the Chicago foodie scene.