Innovative CPG brands are using QR codes to drive direct sales. Learn how it works.
January 15, 2021
Things are not going as planned in 2020. But how does the CPG (consumer packaged goods) industry adapt? One answer: QR codes.
QR codes aid businesses that now depend on contactless exchanges. Not only do QR codes allow for contactless delivery and exchanges, but they also allow marketers to track analytics like who is buying their products and other important demographic information.
2020 is the year for QR codes because of its ability to immediately transfer information without any contact at a low cost — a benefit for brands and consumers.
The number of QR code interactions grew 44% from 2018- 2019, and that’s before the globe starting evoking stay at home orders. Now more than ever, it’s crucial to start using QR codes in the CPG industry to drive sales.
Before slapping QR codes on everything, you must understand them. QR stands for “quick response” and is a two-dimensional barcode that encodes alphanumerical information that is decoded by scanning with a smartphone. One reason for the recent growth in QR code usage is that almost all phones now read them natively, with no additional apps required.
There are two categories of software you need to explore when considering QR codes for CPG. First, barcode software is used to generate the machine-readable code. Then, e-commerce tools help those in the e-commerce space add extra functionality to their process, like platforms that empower businesses to build dynamic digital experiences with things like QR codes.
With fewer people going in-store, adapting to these circumstances, and putting QR codes directly on packaging is a great way to engage shoppers. You can put marketing, loyalty programs, and FAQs all within the QR code, since people often can’t be in-person to be upsold, or taught about products.
Deirdre O’Donoghue (she/her) is an Editorial Team Lead at G2. She brings her passion for research and creativity to her writing. Her specialties are in e-commerce, public relations, and management. In her free time, you can find Deirdre playing with her new pup or exploring the Chicago foodie scene.