The most effective methods of building a strong customer loyalty program for your eCommerce brand.
October 9, 2020
Loyal customers spend more money with brands that make them feel appreciated. 78% of them will tell their friends and family about a good experience they had.
As a method of customer retention, eCommerce loyalty programs help keep and engage existing customers to convert and interact with your brand more frequently.
In this article, we’ll take a look at different types of loyalty programs and ways to streamline your loyalty plan as a way of engaging and retaining buyers.
We’ll first look at the different types of widely used loyalty programs.
Now, let’s discuss how to create a successful loyalty plan for your eCommerce website.
Loyalty programs that are separated into multiple tiers motivate customers to engage with the eStore business continuously and repeatedly which presents a very clear objective to them.
Tier programs’ low-end and high-end reward economies make customers with a higher tier status less likely to turn to a rivaling business, because they don’t want to abandon the perks they worked hard (and spent a lot) to earn.
A rising number of eCommerce loyalty programs present their prospective and existing buyers with rewards they find valuable.
These rewards can be discounts, cashbacks, coupons and one-of-a-kind incentives like shopping cards and gifts, but also branded merchandise, limited-edition items, autographed goods, entry tickets to fan events and more.
Gamification provides buyers with a sense of personal achievement by asking members to participate in activities, such as completing fun tasks and challenges in order to collect badges or points to climb the leaderboard. The goal is to create a habit in customers to visit your eStore frequently.
This tactic ensures a high level of user engagement because it motivates buyers to log into their account and engage with your brand even when they’re not buying anything.
Ways to use gamification in eCommerce include:
Shopping experience personalization is an important buying decision factor for 86% of consumers, while 87% of them say that they feel more motivated to buy more when online shops personalize their experience.
By personalizing your services to your customers, you make them feel seen and heard.
Making yourself available to customers via various channels such as chat, social media and email is important, because being there for them on a personal level makes them more likely to return the favor by completing surveys, subscription forms, polls and more.
Customers also appreciate when they can enjoy personalized products recommendations based on the history of their purchases and their general personality.
Building authentic relationships with your buyers is the best way to build customer loyalty. The more tailored to your individual buyer your eStore experience is, the more successful it will be.
It is critical to meet your consumers and their needs even when they are outside the buying cycle and conversion funnel.
It’s not enough to only reward them once they buy an item, because that fails to deliver an emotional impact.
Your eStore should give reasons to your shoppers to come back each day and motivate them to log in on a daily basis by:
This helps existing consumers to keep your business in mind, preventing them from switching to a competitor.
There are a variety of ways to implement loyalty programs. Some companies use a dedicated mobile app, some require logging into a website, some rely on traditional methods like punch cards.
Regardless of the type of loyalty program you are implementing, building it as part of a Blue Bite-powered digital experience is a great, easy and scalable way to keep your loyalty programs top of mind for your consumers. It's also a great way to implement product commerce as part of the loyalty experience.
Blue Bite digital experiences are connected directly to products via connecting technologies like QR and NFC. All a consumer has to do is scan these technologies with a phone to access the digital experience. When a loyalty program is built into that digital experience it becomes part of the product itself, encouraging repeat and ongoing interactions and making loyalty programs even more effective.
For eCommerce businesses, coming up with detailed, well-structured customer loyalty programs comes with these benefits:
This is a guest post by Andrej Vidović, a Content Specialist at Digital Silk. His writing expertise is in B2B, digital marketing, branding, eCommerce and web development. He is an avid traveler and likes to spend time visiting museums and learning new languages.