Innovative CPG brands are searching for ways to tell their sustainability story and get consumers involved; Blue Bite makes that happen.
June 4, 2020
As consumer awareness of sustainability grows, innovative CPG brands are finding better ways to communicate their sustainability stories and get consumers involved to amplify sustainability initiatives.
“While we expect sustainable-minded shoppers to spend up to $150 billion on sustainable products by 2021,” reports Nielsen, “sustainability is starting to drive gains in everything from resource management to product packaging.”
And we’re already seeing brands’ responding to the need for sustainability.
Nestlé has committed to make 100% of its packaging recyclable or reusable by 2025; PepsiCo says 100% of its packaging will be recyclable, compostable or biodegradable by the same year. Many Proctor & Gamble brands will convert to 100% recyclable or reusable packaging by 2030.
As a sustainability tool, Blue Bite helps CPG brands better tell their sustainability story, grow their sustainability and circularity initiatives, and get consumers involved in those efforts
Encourage sustainable practices and behavior through storytelling that details supply chain journey through the end of the product life. Transparently inform consumers on sourcing, materials and labor practices at the product level.
For all your brand does to build sustainable practices, use Blue Bite experiences to inform consumers what they can do to help. In addition to information about supply chain sustainability, also educate consumers on how they can repair, reuse, resell and recycle the item to increase its lifecycle.
Finally move beyond informational and educational content — use Blue Bite to get consumers involved. For example, because Blue Bite experiences are contextual based on a number of factors, including consumer location, you can use the experience to display directions to the nearest recycling center.
As another example, Ocean Bottle added a Blue Bite experience, via an NFC chip embedded in the bottom of their bottles that, based on location, directs consumers to the nearest station to refill their bottle with water. Ocean Bottle’s goal is to keep plastic out of our oceans; directing consumers to refill their bottle, rather than purchase single-use plastic, helps them achieve that commitment.
Sustainability practices start long before products reach consumers and continue long after purchase. Blue Bite adds that story to the physical product, telling it directly to consumers.