June 28, 2021
Blue Bite, the world’s leading connected products platform, announces today that it has been acquired by Markem-Imaje, a wholly owned subsidiary of the Dover Corporation. Blue Bite adds its innovative consumer engagement solutions to Markem-Imaje’s best-in-class product identification, traceability and brand protection solutions.
“Our mission is to improve lives by connecting people and information through the physical world,” said Mikhail Damiani, CEO & Co-Founder of Blue Bite. “We’re thrilled to join Markem-Imaje and take our mission to the next level with the resources to improve and scale our platform. The increased global footprint will allow us to offer even better support to our current customers while increasing reach to more brands and consumers around the world.”
Blue Bite was created to deliver the best consumer experiences by empowering brands with powerful, easy-to-use tools to transform products into a digital platform. These consumer experiences will help to serve as the engagement point between Markem-Imaje’s end-to-end supply chain solutions and consumers who engage with the product throughout its entire lifecycle — including manufacturers, suppliers, retailers, end-users and even secondhand customers.
Blue Bite’s powerful, drag-and-drop tools empower brands to quickly and easily create scalable, personalized digital experiences that open a two-way communication channel for a variety of different use cases, including brand protection, storytelling, traceability and circularity, and product commerce. Brands also gain access to real-time product insights previously limited to digital channels.
With more than 14 years of experience helping brands engage more directly with consumers, Blue Bite brings an exciting new chapter in consumer engagement to Markem-Imaje’s industry-leading solutions.
About Markem-Imaje (www.markem-imaje.com)
Markem-Imaje, a wholly owned subsidiary of Dover, provides end-to-end supply chain solutions. We offer the industry’s most comprehensive range of industrial marking and coding systems seamlessly integrated with proven product identification and traceability software, services and consumables. Over 50,000 customers worldwide partner with us to optimize coding processes, achieve compliance and protect their brands.
With decades of proven expertise provided through the most extensive global network, we deliver sustainable solutions that empower our customers to build connected and safe supply chains.
About Blue Bite (www.bluebite.com)
Since 2007, Blue Bite has improved lives by connecting people and information through the physical world. The patented platform empowers creators to build dynamic digital experiences and channel them through physical items using technologies like NFC, QR and geofencing. This helps brands solve some of their most pressing challenges including product authentication, delivering personalized consumer experiences, enabling circularity, storytelling and driving additional sales. Blue Bite creates the direct connection between leading brands and consumers through tens of millions of products worldwide.