Xfinity

Xfinity

Comcast, in partnership with Do It Outdoors and Blue Bite, executed a Mobile Promotions Campaign with NFC-enabled VIP Cards. Teams hit the streets at various college campuses to show students the new deals Xfinity had to offer. Students were able to achieve "VIP" status by signing up for the Xfinity sponsored all-access stage events by tapping or scanning the embedded cards, which were powered by Blue Bite.

Technology

NFC, QR

Deployment

Smartcards