Spyder

Spyder

Spyder elevated the on-mountain experience for their customers by enabling U.S. Ski Team jackets with Blue Bite to deliver dynamic and contextual content. The NFC-enabled Spyder logo on the interactive jackets provided users with real-time event information, social media feeds, the U.S. Ski team roster and stats, and contextual information, such as weather conditions, trail maps and snow reports.

Technology

NFC, QR

Deployment

Ski jackets