Wango Tango

Wango Tango

Blue Bite worked with idion and Smartrac to bring an added level of consumer engagement to the iHeartRadio’s Wango Tango by AT&T concert in Los Angeles. Instead of donning wristbands or lanyards, attendees were given idion discs, a thin, flexible, skin-adherent, wearable device that enables brands and venues to enhance attendee and guest experiences, increase engagement and increase sponsorship and partnership revenue. At the Wango Tango festival village pre-concert event, attendees used the discs to access and interact with exclusive event-related content and register for a chance to win floor seats to the Wango Tango by AT&T concert later that day. This digital experience provided concertgoers with an additional mode to engage with Wango Tango, creating a unique marketing strategy for the venue and partner brands.

Technology

Deployment

Wearable