Google Photos

Google Photos

Google launched a series of beautifully captured photo advertisements to promote its Photos App, specifically highlighting the search functionality feature. The campaign enabled airport travelers to interact with the NFC/QR tag on the advertisements with their mobile device. Interactions launched an experience where they could learn more about the Google Photos App, and provided a link to download the app directly to their phone. The use of NFC/QR made interacting a positive customer experience, where users could conveniently learn about the app's features and seamlessly download it.

APPLICATION

Outdoor

iNDUSTRY

Consumer Products

Technology

NFC, QR

NEXT STEPS

Start engaging consumers today

Get Started