Google Pay

Google Pay

Google teamed up with Blue Bite to create an innovative and convenient way to get users to download the Android Pay app. Deployed in partner wireless retail locations, store associates were outfitted with NFC embedded Android Pay bracelets that installed Android Pay onto newly purchased phones with a simple tap. Not only did the bracelets provide an easy installation experience, it educated consumers on NFC technology and got them using Android Pay.

Technology

Deployment

Wristbands