To Amplify OOH awareness; to create exposure and measure attribution (lift in store visitation)

Using Blue Bite’s store walk-in attribution tool, 50+ OOH locations & POIs were geofenced

Blue Bite executed a 4-week Footfall Attribution campaign across the GSA market to amplify Wendy’s OOH awareness for the Berry Burst Chicken Salad and measure lift in restaurant visitation. Using Blue Bite’s Footfall Attribution, 50+ OOH locations and relevant POIs were geofenced to capture exposed audiences and connect OOH media coverage to mobile ad engagement. Visitation was measured across 50+ Wendy’s restaurant locations during the campaign window, allowing the team to evaluate walk-ins from exposed consumers and understand how the media influenced physical store traffic tied to the seasonal menu promotion. Reporting included impressions and CTR by ad size, impressions and CTR by ad copy, budget breakdown, industry vertical performance, and eCPC, giving Wendy’s and Lamar a clear view of campaign efficiency, creative performance, and visitation impact.