Raising awareness and promoting tourism for Visit Tampa Bay. Blue Bite Shadowfencing of four wrapped trolleys with complementary mobile ads to passerby's within direct line-of-sight. Rotating 11 different creatives showcasing the variety of things to do in Tampa Bay. Third party conversion pixel to provide additional audience insights.

X,000 clicks demonstrating a secondary action and interest in the ad message. Reporting performance by individual trolley to aid the advertiser's internal analytics. Performance summary of 11 rotated creatives to determine which messages were successful and can be used for follow-up campaigns.

Blue Bite executed a Shadowfencing campaign in Boston to raise tourism awareness for Visit Tampa Bay by connecting wrapped trolley exposure with real-time mobile engagement. Four wrapped trolleys were shadowfenced while in transit, allowing Blue Bite to identify nearby devices within direct line-of-sight and serve complementary mobile ads that reinforced the Visit Tampa Bay message at the moment of physical exposure. The campaign rotated 11 creative variations highlighting different things to do in Tampa Bay, enabling message-level performance analysis and optimization throughout the flight. Blue Bite also supported MAID capture for device ID retargeting and implemented a third-party conversion pixel to provide additional audience insights beyond initial engagement. Reporting was delivered by individual trolley and by creative, giving the advertiser a clearer view of which vehicles, routes, and messages generated the strongest response, while click activity demonstrated secondary engagement and interest in the destination message.