Provide impactful coverage for Verizon's Fios Home Internet messaging. Shadowfenced 15 Mobile Billboard units on custom routes to amplify the OOH. Shadowfence Retargeting increased the ad frequency for the people who were exposed to a Shadowfenced ad. Geofenced target zip codes for additional saturation coverage.

37% higher click-through rates (CTR) in the campaign with the addition of Shadowfencing. Demonstrated true 1:1 ad messaging between OOH + Mobile. Captured 1st party data of people in proximity to the Mobile Billboards.

Blue Bite activated Shadowfencing alongside 15 Verizon mobile billboards across Boston, Philadelphia, and Washington, D.C. Consumers near the moving vehicles received real-time Fios mobile ads, while exposed audiences were retargeted to increase frequency. Additional ZIP-code geofencing expanded coverage in priority areas, and first-party audience data was captured from devices observed near the billboards.