Hyperlocal Geofencing, VideoAmp pixel implementation

Hyperlocal OOH Geofencing of various formats including Digital Bulletins, Digital CIPS, Kiosks, Digital Urban Panels, Spectaculars and Static Shelters. Rotation of four specific creative sets aligned to the premiere times of the new Univision TV series. Post-premiere refreshes of creative to remind the audience of tune-in times. Third party VideoAmp pixel measured attribution and tune-in from delivery of the mobile ads.

Blue Bite activated hyperlocal geofencing around Univision’s OOH placements across key markets, including digital bulletins, kiosks, urban panels, spectaculars, and static shelters. Spanish-speaking consumers near each placement received mobile creative aligned to the featured ViX+ premiere, while a VideoAmp pixel measured attributed tune-ins and connected mobile ad exposure to viewership outcomes.