Applying Store Walk-In attribution to measure theme park visitation from consumers exposed to campaign messaging. Targeting 700 individual units across ten OOH formats in 14 markets. Optimizations and reporting by highest performing unit.

X000+ Store Walk-Ins to the theme park. Demonstrated park visitation lift from exposure to out-of-home. Optimizations by Hispanic Market vs General Market creative.

Blue Bite executed a national hyperlocal geofencing and Footfall Attribution campaign for Universal Studios Hollywood to measure theme park visitation from consumers exposed to campaign messaging for Jurassic World. The activation targeted 700 individual OOH units across ten formats in 14 markets, extending OOH exposure into mobile and using multiple creative variations, including discount coupon messaging, to drive interest and action. Footfall measurement was applied to evaluate visits to the theme park from exposed consumers, resulting in X000+ walk-ins and demonstrating park visitation lift from OOH exposure. Campaign performance was optimized and reported by highest-performing unit, market, creative, and audience segment, including Hispanic market versus general market creative, giving Universal Studios Hollywood a clear view of which media placements and messages most effectively drove theme park visitation.