UnitedHealthcare x Horizon Media
UnitedHealthcare used multiple creative messages to target various Walgreens stores and traditional OOH locations.
Industry
Insurance and Health
Solutions
VWI Footfall Attribution
Markets
Full National
14.7%
Incremental Lift Percentage
Store Walk-In
Footfall Attribution
General Market
People looking to get insured
Select
Store locations
Campaign Overview
Client
United Healthcare
Industry
Insurance and Health
Campaign Goal
UnitedHealthcare
Locations
Full National
Duration
175
Days
Solutions Used
Hyperlocal Targeting and Store Walk-in Footfall Attribution Measurement
The Story
01
Challenge
UnitedHealthcare used multiple creative messages to target various Walgreens stores and traditional OOH locations including Bulletins and Posters. UnitedHealthcare utilized Store Walk-In Footfall Attribution for users who visited a Walgreens store after being exposed to a UnitedHealthcare campaign ad.
02
Solution
Blue Bite utilized geofencing to target selected store locations as well as traditional OOH locations. Using precise GPS targeting, Blue Bite was also able to accurately measure and store visitation attribution for users who visited a Walgreens store after being exposed to the Mobile Ad.
03
Execution
The Result
14.7%
Incremental Lift Percentage
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