UnitedHealthcare used multiple creative messages to target various Walgreens stores and traditional OOH locations including Bulletins and Posters. UnitedHealthcare utilized Store Walk-In Footfall Attribution for users who visited a Walgreens store after being exposed to a UnitedHealthcare campaign ad.

Blue Bite utilized geofencing to target selected store locations as well as traditional OOH locations. Using precise GPS targeting, Blue Bite was also able to accurately measure and store visitation attribution for users who visited a Walgreens store after being exposed to the Mobile Ad.

Blue Bite activated hyperlocal geofencing around selected Walgreens stores and supporting OOH placements nationwide. Consumers near these locations received UnitedHealthcare mobile ads, while privacy-safe footfall attribution measured subsequent Walgreens visits among exposed users and quantified the campaign’s incremental impact on in-store visitation.