TQ Tezos x Vector Media
Increasing awareness of the Clean NFT movement through TQ Tezos.
Industry
Banking and Finance
Solutions
Shadowfencing
Markets
Austin, TX
197%
Higher Performance for the Information Technology & Services vertical
Shadowfencing
Of a wrapped double-decker bus
Target Audience
Consumer Interest in Financial Investment + Stocks & Bonds
Retargeting
To increase the frequency of ad messaging
Campaign Overview
Client
TQ Tezos
Industry
Banking and Finance
Campaign Goal
Increasing awareness of the Clean NFT movement through TQ Tezos.
Locations
Austin, TX
Duration
17
Days
Solutions Used
Shadowfencing; Shadowfence Retargeting; Audience Geofencing
The Story
01
Challenge
Increasing awareness of the Clean NFT movement through TQ Tezos. A free taco was offered by signing up.
02
Solution
Shadowfencing of a wrapped double-decker bus. Shadowfence retargeting to increase the frequency of ad messaging towards the exposed Shadowfence users. Audience geofencing of greater Austin to home in on the target demo interested in NFT and financial investments.
03
Execution
Blue Bite activated Shadowfencing alongside a wrapped double-decker bus in Austin, delivering real-time mobile ads to consumers near the moving vehicle. Exposed audiences were retargeted to increase frequency, while audience geofencing extended reach to local consumers with interests in NFTs, financial investments, stocks, and bonds.
The Result
197%
Higher Performance for the Information Technology & Services vertical
Ready to run smarter media campaigns?
Talk with our media experts and see how we can help you reach and convert customers in real time.
Contact a Media Advisor
