Tito’s
Provide hyperlocal geofencing coverage of key events where OOH presence absent. Increase engagement and awareness of Tito's creatives specific to each event.
Industry
Food and Drink
Solutions
Points of Interest Geofencing
Markets
35 States
304%
Higher Performance than the industry average for the Alcoholic Beverages vertical
General Market
Age 21+
Full Year
Campaign
35
States
Campaign Overview
Client
Titos Handmade Vodka
Industry
Food and Drink
Campaign Goal
Provide hyperlocal geofencing coverage of key events where OOH presence absent. Increase engagement and awareness of Tito's creatives specific to each event.
Locations
35 States
Duration
365
Days
Solutions Used
Hyperlocal Geofencing
The Story
01
Challenge
Provide hyperlocal geofencing coverage of key events where OOH presence absent. Increase engagement and awareness of Tito's creatives specific to each event.
02
Solution
Tito’s ran a full year campaign in 2023 across 35 states. The brand targeted specific events like sport games, parades, ski resorts, downtown bars, and more.
03
Execution
Blue Bite activated hyperlocal geofencing around selected sports venues, parades, ski resorts, downtown entertainment districts, and other high-value events across 35 states. Event-specific mobile creative was delivered to nearby consumers, allowing Tito’s to extend its presence into markets without OOH inventory and reinforce locally relevant messaging throughout the year.
The Result
304%
Higher Performance than the industry average for the Alcoholic Beverages vertical
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