Provide geofence coverage for OOH locations to drive awareness for a new menu promotion. Measure physical actions from consumers after being exposed to a Mobile Ad through Walk-In Measurement. Report on visitation lift from Tim Hortons restaurants. Pass back device IDs to a 3rd party research partner for brand lift & footfall.

XX,000+* walk-ins at Tim Hortons restaurants across 50 cities.

Blue Bite executed a precision OOH geofencing and visitation measurement program across Tim Hortons’ priority Northeast markets, mapping campaign-relevant OOH placements and Tim Hortons restaurant locations across 50 cities to connect physical media exposure with measurable store visitation. Geofences were established around OOH units to identify consumers physically present near the placements, with a focus on quick service restaurant diners and daily commuters, and those audiences were reached with mobile advertising reinforcing the new menu promotion. Footfall measurement was then used to evaluate restaurant visitation from ad-exposed consumers, helping quantify walk-ins and measure performance against Food & Drink vertical benchmarks. Blue Bite also captured and passed back eligible device IDs to Horizon’s third-party research partner to support brand lift and footfall analysis, creating an integrated measurement framework that linked OOH exposure, mobile reinforcement, store visitation, and research partner validation.