With their expansion into Florida, TD Bank wanted people to be aware of their new store openings. TD Bank also targeted competitor banks to draw potential new customers to their grand opening stores.

Blue Bite used pre-opening and post-opening creatives to provide awareness of the new bank branch opening. Amplification of the Roadside and Digital Bulletin messaging increased exposure and potential visitation to these new branches. Competitors within a certain proximity to the grand openings were also targeted.

Blue Bite activated hyperlocal geofencing around TD Bank’s new Florida locations, nearby OOH placements, and selected competitor banks. Consumers in these areas received market-specific mobile creative before and after each opening, helping build awareness, reinforce the expansion message, and attract prospective customers to the new branches.