Target was promoting their hiring events in specific markets where jobs were open

Impactful Mobile Billboards were combined with Blue Bite's Shadowfencing technology. Shadowfencing delivered real-time Display ads to people in direct proximity of the Mobile Billboards, creating the 1:1 ad messaging as the branded vehicle passed by. Shadowfence Retargeting was used to increase messaging frequency as well as capitalize on recency effect. Point of Interest Geofencing was utilized for additional coverage.

Blue Bite activated Shadowfencing alongside Target mobile billboards across 12 priority markets. Job seekers near the moving vehicles received real-time recruitment ads promoting local openings and hiring events, while exposed audiences were retargeted to increase frequency, reinforce the opportunity, and drive applications. Additional geofencing expanded coverage around relevant high-traffic locations.