Amplify OOH awareness and exposure

Predetermined MLB routes were geofenced throughout days coinciding with the MLB schedule

Blue Bite executed a hyperlocal OOH geofencing campaign for Supercuts across 19 markets to amplify OOH awareness and exposure around high-traffic MLB activity. Predetermined MLB routes were geofenced on days aligned with the MLB schedule, allowing Supercuts to reach general market audiences in relevant real-world environments as they moved through game-day routes and surrounding areas. Mobile media was used to reinforce the OOH message and extend campaign exposure beyond the physical placements. Reporting included top 10 location-specific performance, clicks per location per day, relative performance, impressions and CTR by ad size, impressions and CTR by ad copy, budget breakdown, industry vertical performance, and eCPC, giving Supercuts and Do It Outdoors a clear view of which locations, timing, and creative elements drove the strongest engagement across markets.