Using NFC tags and a connected Experience powered by Blue Bite, Spyder was able to tie in powerful real-time dynamic, contextual content and deliver it to consumers. With a simple scan of their phone on the Spyder logo with an embedded NFC tag, consumers were immersed in a dynamic, digital experience with powerful information on:
It’s real-time connectivity that allows consumers to connect with the brand, sports events, their favorite athletes and more.
Lifestyle and Footwear
Spyder effectively leveraged NFC-enabled logos on U.S. Ski Team jackets to connect sports fans, athletes, and more — but that’s not the end.
Blue Bite Experiences also empower lifestyle and apparel brands to go even further to provide connections between consumers and: