Mobile amplification of 3 painted walls in 2 large markets. Primary audience of Women Age 18-54 with interest in Self Care & Makeup; Fashion & Beauty; Baking; Staying Active.

Hyperlocal geofencing of high-impact painted walls. Audience geofencing was also used to hone in on the target audience and demographic. UTM parameters on the landing page tracked attribution and audience insights.

Blue Bite activated hyperlocal geofencing around three high-impact painted wall placements across two major markets. Women ages 18–54 who entered the targeted areas and aligned with relevant beauty, fashion, baking, and active-lifestyle interests received Sol de Janeiro mobile ads, extending the OOH message and driving traffic to the campaign landing page.