Samsung wanted to raise awareness of their new Galaxy Smartphone by geofencing different OOH formats such as digital bulletins, malls, EV charging stations, transit shelters and more.

Blue Bite used hyperlocal GPS coordinates to create tight geofences around various OOH units which amplified the traditional messaging by creating a digital click-through layer for consumers to engage with.

Blue Bite activated hyperlocal geofencing around Samsung’s national OOH placements, including digital bulletins, transit shelters, malls, and EV charging stations. Precise GPS coordinates were used to build tight geofences around each unit, allowing nearby consumers to receive complementary mobile creative that reinforced the Galaxy campaign and extended engagement beyond the physical placement.