Safelite promoted their auto glass repair services through market-specific creative. UTM parameters were used to ingest data to Safelite's Google Analytics.

Blue Bite measured web conversions of exposed campaign users who made an appointment for auto glass repairs on the Safelite website. These web conversions were measured through cross-environment, which included people who made an appointment on a different device from the initial Mobile ad exposure (e.g. Desktops & Tablets). Shadowfencing of Mobile Billboards amplified the OOH messaging and drove further people to the website. Shadowfence Retargeting was used to increase messaging frequency and capitalize on the recency effect.

Blue Bite activated Shadowfencing alongside Safelite mobile billboards across national markets, delivering real-time mobile ads to consumers near the moving vehicles. Exposed audiences were then retargeted across devices to increase frequency and reinforce market-specific messaging, while website conversion tracking measured appointment bookings generated after campaign exposure.