Increase market awareness for The Steve Wilkos Show within the Los Angeles market and drive interested viewers to the show’s website for deeper engagement. The goal was to connect high-impact out-of-home exposure with measurable digital actions, creating a clear path from awareness to consideration.

A hyperlocal mobile strategy was activated around seven high-visibility billboards across Los Angeles, using precise geofencing to capture and engage audiences exposed to the OOH placements. Mobile ads were served to consumers in close proximity to each billboard, reinforcing messaging and directing traffic to the show’s website. Campaign performance was continuously optimized based on top-performing billboard units and creative sizes to maximize engagement efficiency.

In parallel, Mobile Ad ID (MAID) data was collected around each billboard location to build exposure-based audiences for future retargeting. This enabled ongoing messaging to consumers who demonstrated initial interest, extending campaign impact beyond the immediate OOH exposure window and supporting sustained audience engagement.