Vector worked with CTtransit to wrap 14 of their public transit buses with OOH messaging. In a first to market execution, Blue Bite Shadowfencing was used to deliver mobile ads in real-time along the bus route - something that has never been done before in the Mobile + OOH space.

In a first to market execution of delivering mobile ads around public transit vehicles, Blue Bite Shadowfencing was used to amplify the OOH messaging in real-time. Mobile ads were delivered around 12 of the CTtransit buses along their routes. Shadowfencing retargeting was used to increase ad frequency and recall.

Blue Bite activated Shadowfencing across 14 CTtransit buses wrapped with MyHomeCT messaging. As the buses moved along their routes, nearby consumers received real-time mobile ads, while exposed audiences were subsequently retargeted to increase frequency, reinforce recall, and extend the campaign beyond the initial transit exposure.