To amplify Out of Home (OOH) awareness and exposure for the tune-In premiere

Media tactics included geofence, OOH, media coverage and Conquest Comic Con. Metrics used: ComScore tags, device ID matching, creative A/B testing (14 creatives were compared, market-specific tags, client DCM integration, 1x1 click trackers. Performance evaluation: weekly reporting, POPs, IMPs/CTR by ad size, ad copy, budget breakdown.

Blue Bite executed a 30-day OOH amplification and tune-in measurement campaign across New York and Los Angeles to raise awareness for the Lore premiere among general market adults ages 18–54. The activation combined geofenced OOH media coverage with conquesting around Comic Con to reach audiences in high-relevance entertainment environments and reinforce premiere messaging across mobile. Campaign measurement was structured through ComScore tags, device ID matching, market-specific tags, client DCM integration, and 1x1 click trackers, creating a more complete view of exposure, engagement, and tune-in performance. Blue Bite also supported creative A/B testing across 14 creative variations to compare ad copy and identify the strongest-performing messages by market, ad size, and placement. Weekly reporting included proof-of-performance, impressions, CTR, creative-level performance, and budget breakdowns, giving Lore and Rapport LA visibility into how OOH exposure and mobile reinforcement contributed to awareness and engagement for the tune-in premiere.