Glitz Nashville is a Tennessee-based dress boutique specializing in bridal gowns and prom dresses. To reach high-intent local shoppers, the brand partnered with Lamar Advertising on a mobile and digital out-of-home (OOH) campaign designed to extend real-world exposure into digital engagement.

The OOH execution featured digital billboards promoting the boutique, while mobile geofencing was used around those billboard locations, a nearby competitor, and select local high schools to capture relevant, in-market audiences.

The campaign delivered hundreds of thousands of mobile impressions and generated strong consumer engagement, resulting in a click-through rate that significantly outperformed industry benchmarks—exceeding the category average by more than 50%. Performance surpassed expectations, reinforcing the effectiveness of combining OOH exposure with mobile activation to drive measurable, high-quality results.